1
Part 1 . Overall Mobile Phone Market in China
November domestic mobile phone shipments reached 34.8 million units, down 1.5 percent
year over year. 56 new models were released in the month, up 43.6 percent
year-over-year (y/y).
Over the past 11 months, d omestic mobile phone shipments reached 358.2 million units
and number of new model release reached 538 down 5.4 percent and 25.5 percent y/y
respectively.
Chart 1: Domestic mobile phone shipment s from November 2018 to November 2019
Part 2 . Development of 4G Mobile Phones
November domestic 4G mobile phone shipments were 28.3 million units, down 15.7
percent y/y, and represented 81.2 percent of the total shipments. 31 new 4G models were
released in the month, down 6.1 percent y/y, accounting for 55.4 percent of the total new
models this month.
Over the past 1 1 months, domestic 4G mobile phone shipments were 335.1 million units,
down 6.4 percent y/y, and represented 93.6 percent of the total shipments. The total
number of new model release reached 382, down 30.9 percent y/y, accounting for 71.0
percent of the total new model release. -18.2%-16.3%-12.8%
-19.9%-6.0%6.7%
1.2%
-6.3%-7.5%-5.3%
-7.1% -6.7%-1.5%
-25%-20%-15%-10%-5%0%5%10%
051015202530354045
M11 M12 M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11
2018 2019
shipments (Unit:Million) y/y
2
Part 3 . Local and MNC Brands of Mobile Phones
November mobile phone shipments by the local brands reached 31.4 million units, up 2.7
percent y/y, accounting for 90.1 percent of the domestic mobile phone shipments. Number
of new model s released by the local brands (47 units) increased by 27.0 percent y/y, and
represented 83.9 percent of the total number of new model release in the month.
Mobile phone shipment volume for year 201 9 by the local brands reached 325.9 million
units, down 3.8 percent y/y, and accounted for 91.0 percent of the domestic mobile phone
shipments. Number of new models released by the local brands ( 476 units) decreased by
27.5 percent y/y, and represented 88.5 percent of the total number of new model release
in the domestic market.
Chart 2: November 2019 mobile phone shipments by local and MNC brands
Part 4 . Development of Smart Phones
November smart phone shipments were 33.4 million units, up 0.2 percent y/y, and
accounted for 95.8 percent of the domestic mobile phone shipments in the month. Over
the past 11 months, smart phone shipments were 342.7 million units, down 3.8 percent y/y,
and represented 95.7 percent of domestic mobile phone shipments.
In November , 34 new smart phone models were released, up 6.3 percent y/y, and
accounted for 60.7 percent of the number of new release. Over the past 11 months, 397
new smart phone models were released, down 27.9 percent y/y, and accounted for 73.8
percent of the number of new release.
Local Brands
90.1%MNC Brands
9.9%
信通院 - 2019年11月国内手机市场运行分析报告(英文版)
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